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Lorenz A. Rau, Geschäftsführer der Messe Augsburg
Lorenz A. Rau, Geschäftsführer der Messe Augsburg

We are Messe Augsburg: Home of ideas

Take a diverse range of event and conference facilities, an optimal location in the center of Europe, professionalism, quality and a focus on service, and combine this with an appealing region that attracts visitors and which has a high level of innovative spirit: Welcome to Messe Augsburg!


Top location: Messe Augsburg

International trade fairs, consumer trade fairs, corporate events, live events—we not only offer the space and infrastructure for all types of events, but also facilitate meetings and create valuable experiences. As one of the largest trade fair venues in southern Germany, we bring people and industries together with enthusiasm, passion and expertise—with numerous national and international trade fair and B2C events.

Messe Augsburg as an economic driver in the region

We have therefore established ourselves in the trade fair landscape of Bavaria as synergetic complement to Munich and Nuremberg for the economic region of Augsburg and Swabia. As the third largest trade fair venue in Bavaria, Messe Augsburg is an economic driver with an attraction that goes beyond the borders of Bavarian Swabia.

“Messe Augsburg is a great location for innovative event formats and a strategically placed location with good public transport links. Messe Augsburg also implements secure hygiene and safety measures during the pandemic, which guarantees visitors a safe visit to the trade fair.”

Matthias Schmid
Head of Advertising Market Daily Newspaper, Weekly Newspaper and Crossmedia
Augsburger Allgemeine newspaper

The Augsburg economic area is located directly on the European axis of Paris—Vienna—Budapest and in the center of the southern German technology axis of Karlsruhe—Stuttgart—Munich; one of the top high-tech regions in Europe. Here at the Augsburg site is where companies, research, development and educational institutions, scientific institutions and associations can come together in a unique way.

* Rate of increase compared to 2007. Sources: Messe Augsburg, Roland Berger. Status: 2018.

Regionally networked, nationally known

An attractive catchment area with high purchasing power, major companies and high-profile centers of knowledge: we at Messe Augsburg love our location—and our mission is to continuously strengthen and expand our regional networking and connections. We see ourselves as a platform for communication and activities of the regional ‘hidden champions’.

Our trade fairs also generate additional income for the economic area and the Augsburg region: Hotels, catering and taxi companies and other service providers are all delighted with the high occupancy rates. Messe Augsburg therefore generates purchasing power, taxes and employment.

Skyline von Augsburg
© istock / SeanPavonePhoto

Augsburg: a city that inspires

Take a stroll through the historic old town, follow in the footsteps of Mozart, Brecht or the Augsburger Puppenkiste puppet theater, enjoy a coffee in the city market or cheer on top-class sports teams like FC Augsburg or the Augsburg Panthers: Augsburg is the second oldest city in Germany, and enchants with its attractive and varied range of leisure activities.

And with a history stretching back for over 2,000 years: Romans and Renaissance, the world-famous Fuggerei social housing complex, magnificent churches, streets with craftsmen workshops and modern architecture—lovers of culture and history are sure to find plenty to interest them here. And those seeking peace and quiet in natural surroundings can discover parks, the banks of the Lech and Wertach rivers and the Westliche Wälder nature park, the woods bordering Augsburg.

You may wish to take a short detour or spend an extra day in Bavaria's oldest city—most of the sights are quickly and easily accessible from Messe Augsburg: We are very easy to reach by all means of transport with excellent links to all the important routes.

Our tips for your stay in Augsburg:

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The story of our origins

From the founding to the present: here you can gain a brief overview of the milestones in the story of our origins.

Der Vorplatz verbindet die Haupteingänge von Halle 1 und dem Tagungscenter

Responsibility & CSR

These are the measures we implement to social responsibility, environment, sustainability, protection and hygiene.

Hände aufeinander gestapelt, Zusammenhalt


Find out more about us as an employer, our areas of work and browse our job advertisements.