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Messe Augsburg press releases

07.08.2026

An exhibition hall becomes an ocean: “The Rainbow Fish” comes to life at Messe Augsburg

Die Messe Augsburg ist aktuell Schauplatz einer Filmproduktion. Dreharbeiten mit der Augsburger Puppenkiste verwandeln das Messegelände in eine filmische Unterwasserwelt und zeigen die Qualitäten des Standorts für anspruchsvolle Film- und Medienproduktionen.

31.07.2026

85 Million Euros in Economic Impact for the Region

More than 85 million euros in total revenue impact for the city and region, and approximately ten euros in economic impact for every euro earned

18.01.2026

Strong Partners, Fresh Impulses, and Genuine Hospitality – JAGEN UND FISCHEN 2026 Kicks Off the New Year with Impact

Around 23,000 visitors came to Augsburg to experience three exciting and inspiring days centered around hunting, fishing, outdoor recreation, and forestry, all under the guiding theme: “Experience Nature.”

19.12.2025

A\FAIR 2026: Augsburg’s experience fair enters the next round

A\FAIR 2026 is ready to go and will be presented for the second time as a modern trade fair format that creates immersive experience worlds while inviting the entire region to be part of it.

17.12.2025

Experience Nature in Augsburg – at JAGEN UND FISCHEN 2026

In January 2026, the time has come once again: JAGEN UND FISCHEN opens the new season. Under the motto “Experience Nature” and with Hubert Aiwanger as patron, the popular public fair will once again offer a wide-ranging program, making it the first point of contact for hunters, anglers, and nature enthusiasts.

23.11.2025

SuperStay LIVE 2025: Record Attendance, International Expansion, and a True Community Spirit in Augsburg

SuperStay LIVE has firmly established itself as leading event for the short-term rental and vacation-home industry. This year, around 1,800 visitors came to Messe Augsburg—an increase of roughly 20 percent compared to the previous year.

12.11.2025

SuperStay LIVE 2025: The Future of Short-Term Rentals Comes to Augsburg

From November 21–23, 2025, Messe Augsburg will once again transform into the central meeting point for the vacation rental and short-term rental industry. At SuperStay LIVE, operators, property owners, and service providers from across Germany will gather to discover the latest trends, products, and furnishing solutions for vacation rentals, serviced apartments, and micro-living spaces.

31.10.2025

OFF-GRID Expo + Conference 2025 thrills in Augsburg with international expertise and innovative spirit

Two compact, high-impact days full of innovation, networking, and international collaboration once again proved why the OFF-GRID Expo + Conference (OEC) is Europe’s leading platform for off-grid technologies and sustainable energy solutions.

16.10.2025

OFF-GRID Expo + Conference 2025 in Augsburg: International Hub for a Sustainable Future

The OFF-GRID Expo + Conference returns on October 30–31, 2025, in Augsburg, showcasing international innovations in decentralized energy, WEF Nexus, and local development.