23.11.2025
SuperStay LIVE has firmly established itself as leading event for the short-term rental and vacation-home industry. This year, around 1,800 visitors came to Messe Augsburg—an increase of roughly 20 percent compared to the previous year.
Across three days, the event delivered strong industry insights, a noticeably more international exhibitor presence, and an all-new highlight format: the Masterclasses. The result was overwhelmingly positive feedback. On the traditionally more expert-driven Friday, but just as much over the weekend, exhibitors reported an exceptionally high level of expertise among attendees. More than 100 exhibitors emphasized the outstanding quality of conversations and contacts.
A major driver of this year’s momentum was the event’s growing international footprint. Exhibitors from the United States, Israel, Croatia, the Netherlands, Switzerland, and Austria showcased their solutions in Augsburg—making this the most internationally diverse SuperStay LIVE to date. Many of them highlighted that the trade fair perfectly captures the spirit of today’s globally connected short-term rental ecosystem and has become a true platform for international exchange.
Another recurring theme in exhibitor feedback was the event’s strong sense of community. Networking at SuperStay LIVE isn’t limited to exhibitors and attendees—exhibitors themselves benefit from unusually strong, collaborative interaction. As a result, SuperStay LIVE is more than just a trade fair; it is a collaborative environment where partnerships, solutions, and new business models emerge.
Program highlights also attracted full rooms throughout the event. Every session on the open Architecture & Living Lounge stage was filled to capacity. The new Masterclasses added even more depth: In a dedicated seminar space, groups of 35 participants dove into hands-on, practice-oriented topics—every single session sold out.
“The response to the Masterclasses has exceeded our expectations. We will definitely continue expanding this format,” says Arne Petersen, CEO of App Me GmbH and co-organizer of SuperStay LIVE. “We are delighted and proud to see how professional and diverse our industry has become.”
Lorenz A. Rau, CEO of Messe Augsburg, draws a similarly positive conclusion: “SuperStay LIVE provides a professional platform for a rapidly growing industry. With its third edition, it has secured a firmly established place in Augsburg’s trade fair calendar.”
With this strong momentum, SuperStay LIVE looks confidently to the future—along with the entire industry. In January, the first SuperStay LIVE in northern Germany will take place in Rostock. The next Augsburg edition is scheduled for November 20–22, 2026.
Dominik Mros, IKEA:
“We made numerous new contacts and were able to form new partnerships as well as generate leads. Our IKEA Business Network was a huge success. We are very satisfied.”
Jannik Abraham, Smobu:
“SuperStay LIVE delivered exactly what was promised: contacts with new hosts, existing customers, and long-standing as well as new partners. The combination of Masterclasses and presentations provides strong added value for hosts beyond the ‘usual’ exhibitor interactions—perfectly aligned with Smoobu’s mission to make hosts’ lives better.”
Calvin Crustewitz, Salí:
“We are extremely satisfied and see a very dynamic development of SuperStay LIVE in Augsburg. Both visitors and exhibitors clearly know what to expect here. What stands out this year: visitors and exhibitors came well-prepared, resulting in high-quality conversations. Guests aren’t just seeking inspiration—they are ready to take action and make decisions right on the show floor.”
Michelle Schwefel, Deutscher Ferienhausverband (German Holiday Home Association):
“The event is very vibrant this year. The audience is diverse and highly engaged. From small hosts to industry experts, everyone is represented at SuperStay LIVE. We especially appreciate the opportunity to provide insights into current political challenges in the market and to exchange views with attendees.”
Sarmed Munir, Booking Experts:
“The visitor quality was excellent on all days. We had many strong conversations and reached our target audience effectively. We particularly enjoyed the engaging presentations and the broad range of new technologies showcased at the event. SuperStay LIVE serves both newcomers and seasoned professionals equally well.”
Bernhard Hitz, Anreise Assistent:
“This is our first SuperStay LIVE, and we find the event incredibly impressive. People are friendly, interactions happen at eye level, and the atmosphere among exhibitors is fantastic.”
Daniel Künstler, Pricelabs:
“For us, the trade fair has been very positive. We met with both existing and new customers and had excellent conversations. The event organization runs flawlessly. We are happy to return in 2026!”
Sophia Milewski, Smartness:
“We met many new faces and were able to engage personally with new and existing cooperation partners. We’re already looking forward to the next edition of SuperStay LIVE.”
Petra Strate und Heidi Kollmeier, Interhome:
“We are very positively surprised. We’ve had many high-quality conversations and welcomed a large number of interested visitors to our booth.”
