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  A\FAIR

  The new experience fair for consumers

  Visit Website
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  Sustainable travel to the Augsburg Trade Fair

  With the DB event ticket you travel at a fixed price

  More about the train ticket
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  Our locations

  From trade fairs and congresses to concerts, comedy and open air events: anything is possible!

  Explore now
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  The location for your live event

  A real multi-talent: our hall1 (Schwabenhalle) has retractable telescopic tribune seating!

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  Augsburg as trade fair location

  You can rely on us as your impressive trade fair venue in the heart of southern Germany.

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For organizers

You are planning an event—we will help you find the right location and the appropriate services.

What event are you planning? Location overview Services

For visitors

As a visitor, we warmly welcome you to our trade fair grounds! Take a look at our events calendar.

Events calendar Plan your travel Plan your stay

For journalists

For your journalistic work, we provide you with current press releases and free photo material.

Press releases Download section Keep up to date

Current events

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  13.04.26

  #essenz - Trends und Inspirat…

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  29.04.26

  Company contact fair Pyramid …

  With knowledge and practice to success

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  05.05.26 - 07.05.26

  Deutsche Baumpflegetage

  Das Forum für die gesamte Branche

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  09.05.26 - 09.05.26

  Herr Schröder – Der Rest ist …

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  10.05.26

  Dieter Nuhr

  Nuhr on Tour

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  15.05.26 - 17.05.26

  KAZEL EXPO

  Food! Fashion! Music!

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• Hall 7, Conference Center and Outdoor Area

  

  19.05.26

  15th M-net Firmenlauf 2026

  On May 19, 2026, the time has come: the 15th ...

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  14.06.26

  US-Car-Treffen Augsburg

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  20.06.26

  AAG.technica Alliance Automotive

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• postponed from 07/18/2025

  

  21.07.26

  Beth Hart

  In summer 2025, the Grammy-nominated blues ro...

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• Vending Trade Festival

  

  16.09.26 - 17.09.26

  VENDTRA

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  27.09.26

  BioSüd 2025

  Trade fair with pre-registration

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  09.10.26 - 10.10.26

  Bundeskongress Physio Deutsch…

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  16.10.26 - 18.10.26

  Boote Camping Fahrrad 2026

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  20.10.26 - 22.10.26

  Atruvia Solution Days

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  06.11.26 - 08.11.26

  SPIELWIESN

  The paradise for board gamers

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  07.11.26

  Bookfair Augsbuch

  Find Your Own Story

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  13.11.26

  Özcan Cosar - VIP

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  20.11.26 - 22.11.26

  SuperStay Live

  The trade fair that makes your vacation home ...

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  28.11.26

  Stahlzeit - The 20 PLUS Anniv…

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  05.12.26

  5th EHC Schlager-Nacht

  Be part of the 5th EHC Schlager Night - our c...

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  11.12.26

  ROCK OUT

  presented by Rock Antenne

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  15.01.27 - 17.01.27

  JAGEN UND FISCHEN 2027

  Experience nature.

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  29.01.27 - 31.01.27

  A\FAIR

  Deine Augsburger Erlebnismesse

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  03.02.27

  MANOWAR WORLD TOUR 2027

  An experience for everyone with a heart of st...

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  17.02.27

  ONE VISION OF QUEEN feat MARK…

  Live!

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  23.02.27 - 25.02.27

  RegioAgrar Bayern 2027

  The regional trade fair for agriculture

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  04.03.27 - 05.03.27

  Monika Gruber - Es huift ja nix

  Thursday and Friday

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  09.04.27

  Mario Barth

  Men are nothing without women

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  11.04.27

  Martin Rütter "Schluss aus!"

  The new and final live tour by and with Marti...

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  23.04.27

  Ralf Schmitz - Schmitzmän

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  27.10.27 - 28.10.27

  OFF-GRID Expo + Conference 2027

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  10.04.26

  EMMVEE - War das zu hart?

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View all events

Come with us on a virtual tour of discovery

Explore the Augsburg trade fair grounds using our virtual interactive 360° tour. You will gain an overview of the entire site and spaces, and learn interesting facts about important stations.

Let's start the virtual tour!

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Get to know the Augsburg Trade Fair

About Messe Augsburg

Allow us to introduce ourselves: Facts and figures, values and philosophy and the history of Messe Augsburg.

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Our portfolio

Find out which trade fairs and events take place at the Messe Augsburg trade fair grounds.

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Press releases

You can find all the press releases about Messe Augsburg and its events here.

Read more