Messe Augsburg

A\FAIR
The new experience fair for consumers
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Sustainable travel to the Augsburg Trade Fair
With the DB event ticket you travel at a fixed price
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Our locations
From trade fairs and congresses to concerts, comedy and open air events: anything is possible!
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The location for your live event
A real multi-talent: our hall1 (Schwabenhalle) has retractable telescopic tribune seating!
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© Regio Augsburg Tourismus GmbH
Augsburg as trade fair location
You can rely on us as your impressive trade fair venue in the heart of southern Germany.
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For organizers

You are planning an event—we will help you find the right location and the appropriate services.

What event are you planning? Location overview Services

For visitors

As a visitor, we warmly welcome you to our trade fair grounds! Take a look at our events calendar.

Events calendar Plan your travel Plan your stay

For journalists

For your journalistic work, we provide you with current press releases and free photo material.

Press releases Download section Keep up to date

Current events

24.02.26 - 26.02.26
RegioAgrar Bayern 2026
The regional trade fair for agriculture
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02.03.26
Tournee 2026 wyld Augsburg
EUROPE'S MOST SUCCESSFUL GYMNASTICS SHOW
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25.03.26 - 26.03.26
Coiltech Deutschland 2026
International Trade Fair and Conference for t...
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02.04.26 - 02.04.26
OPUS KLASSIK & KINOFILM - The World of Hans Zimmer
The Original curated by Hans Zimmer
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10.05.26
Dieter Nuhr
Nuhr on Tour
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Hall 7, Conference Center and Outdoor Area
19.05.26
15th M-net Firmenlauf 2026
On May 19, 2026, the time has come: the 15th ...
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postponed from 07/18/2025
21.07.26
Beth Hart
In summer 2025, the Grammy-nominated blues ro...
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13.11.26
Özcan Cosar - VIP
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20.11.26 - 22.11.26
SuperStay Live
The trade fair that makes your vacation home ...
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03.02.27
MANOWAR WORLD TOUR 2027
An experience for everyone with a heart of st...
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04.03.27 - 05.03.27
Monika Gruber - Es huift ja nix
Thursday and Friday
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11.04.27
Martin Rütter "Schluss aus!"
The new and final live tour by and with Marti...
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14.02.26
Kaya Yanar
LOST!
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View all events

Come with us on a virtual tour of discovery

Explore the Augsburg trade fair grounds using our virtual interactive 360° tour. You will gain an overview of the entire site and spaces, and learn interesting facts about important stations.

Let's start the virtual tour!