Messe Augsburg

A\FAIR
The new experience fair for consumers
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© istock / horstgerlach
Sustainable travel to the Augsburg Trade Fair
With the DB event ticket you travel at a fixed price
More about the train ticket
Our locations
From trade fairs and congresses to concerts, comedy and open air events: anything is possible!
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The location for your live event
A real multi-talent: our hall1 (Schwabenhalle) has retractable telescopic tribune seating!
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© Regio Augsburg Tourismus GmbH
Augsburg as trade fair location
You can rely on us as your impressive trade fair venue in the heart of southern Germany.
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For organizers

You are planning an event—we will help you find the right location and the appropriate services.

What event are you planning? Location overview Services

For visitors

As a visitor, we warmly welcome you to our trade fair grounds! Take a look at our events calendar.

Events calendar Plan your travel Plan your stay

For journalists

For your journalistic work, we provide you with current press releases and free photo material.

Press releases Download section Keep up to date

Current events

25.07.25 - 27.07.25
Convention of Jehovah’s Witnesses
Pure Worship
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28.09.25
BioSüd 2025
Trade fair with pre-registration
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01.10.25
ROCK LEGENDS
powered by Hard Rock Cafe
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10.10.25
Rainhard Fendrich 2025
45 years on stage
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30.10.25 - 31.10.25
OFF-GRID Expo + Conference 2025
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07.11.25 - 09.11.25
SPIELWIESN
The paradise for board gamers
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21.11.25 - 23.11.25
SuperStay Live
The trade fair that makes your vacation home ...
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09.12.25
Broadway Nights
A journey through time through the greatest m...
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16.01.26 - 18.01.26
JAGEN UND FISCHEN 2026
Experience nature.
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30.01.26 - 01.02.26
A\FAIR
Deine Augsburger Erlebnismesse
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02.03.26
Tournee 2026 wyld Augsburg
EUROPE'S MOST SUCCESSFUL GYMNASTICS SHOW
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10.05.26
Dieter Nuhr
Nuhr on Tour
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postponed from 07/18/2025
21.07.26
Beth Hart
In summer 2025, the Grammy-nominated blues ro...
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13.11.26
Özcan Cosar - VIP
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18.07.25 - 20.07.25
Convention of Jehovah’s Witnesses
Pure Worship
More details

View all events

Come with us on a virtual tour of discovery

Explore the Augsburg trade fair grounds using our virtual interactive 360° tour. You will gain an overview of the entire site and spaces, and learn interesting facts about important stations.

Let's start the virtual tour!