• A\FAIR, March 7-9, 2025, Messe Augsburg

    A\FAIR

    The new experience fair for consumers

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  • Passanten gehen an einem haltenden Zug am Bahnhof vorbei
    © istock / horstgerlach

    Sustainable travel to the Augsburg Trade Fair

    With the DB event ticket you travel at a fixed price

    More about the train ticket
  • Aerial view Messe Augsburg, Parking lot

    Our locations

    From trade fairs and congresses to concerts, comedy and open air events: anything is possible!

    Explore now
  • Exterior view Hall 1

    The location for your live event

    A real multi-talent: our hall1 (Schwabenhalle) has retractable telescopic tribune seating!

    Find out more
  • Augsburg bei Abenddämmerung
    © Regio Augsburg Tourismus GmbH

    Augsburg as trade fair location

    You can rely on us as your impressive trade fair venue in the heart of southern Germany.

    Find out more

    For organizers

    You are planning an event—we will help you find the right location and the appropriate services.

    For visitors

    As a visitor, we warmly welcome you to our trade fair grounds! Take a look at our events calendar.

    Gray and white checkered box

    For journalists

    For your journalistic work, we provide you with current press releases and free photo material.

    Current events

    • 25.07.25 - 27.07.25

      Convention of Jehovah’s Witnesses

      Pure Worship
    • Logo bio SÜD

      28.09.25

      BioSüd 2025

      Trade fair with pre-registration
    • Advertising poster of the Rock Legends

      01.10.25

      ROCK LEGENDS

      powered by Hard Rock Cafe
    • Advertising poster Reinhard Fendrich

      10.10.25

      Rainhard Fendrich 2025

      45 years on stage
    • Logo Airtec

      22.10.25 - 24.10.25

      AIRTEC

      International Trade Fair for Aerospace, Futur...
    • Logo Off Grid Expo + Conference

      30.10.25 - 31.10.25

      OFF-GRID Expo + Conference 2025

    • Logo of the Spielwiesn (games fair)

      07.11.25 - 09.11.25

      SPIELWIESN

      The paradise for board gamers
    • Logo SuperStay Live

      21.11.25 - 23.11.25

      SuperStay Live

      The trade fair that makes your vacation home ...
    • Advertising poster for the “Broadway Nights” concert

      09.12.25

      Broadway Nights

      A journey through time through the greatest m...
    • Logo Jagen und Fischen

      16.01.26 - 18.01.26

      JAGEN UND FISCHEN 2026

      Experience nature.
    • A\F (Logo A\FAIR)

      30.01.26 - 01.02.26

      A\FAIR

      Deine Augsburger Erlebnismesse
    • Advertising poster Wyld Tour 2026

      02.03.26

      Tournee 2026 wyld Augsburg

      EUROPE'S MOST SUCCESSFUL GYMNASTICS SHOW
    • TV presenter and comedian Dieter Nuhr

      10.05.26

      Dieter Nuhr

      Nuhr on Tour
    • postponed from 07/18/2025
      Rock singer stands in front of the microphone with her eyes closed and hugs herself

      21.07.26

      Beth Hart

      In summer 2025, the Grammy-nominated blues ro...
    • Özcan Cosar advertising poster (comedy show)

      13.11.26

      Özcan Cosar - VIP

    • Advertising poster for a congress of Jehovah's Witnesses

      18.07.25 - 20.07.25

      Convention of Jehovah’s Witnesses

      Pure Worship
      360° degree tour of the Augsburg exhibition grounds

      Come with us on a virtual tour of discovery

      Explore the Augsburg trade fair grounds using our virtual interactive 360° tour. You will gain an overview of the entire site and spaces, and learn interesting facts about important stations.

      Let's start the virtual tour!
      Lorenz A. Rau (Managing Director of Messe Augsburg) and Oliver Griesz (Head of Marketing and Communication) give a lecture in the Panorama Hall

      About Messe Augsburg

      Allow us to introduce ourselves: Facts and figures, values and philosophy and the history of Messe Augsburg.

      Verschwommenes Bild vom Messegeschehen

      Our portfolio

      Find out which trade fairs and events take place at the Messe Augsburg trade fair grounds.

      Pressemitteilungen der Messe Augsburg

      Press releases

      You can find all the press releases about Messe Augsburg and its events here.