First major event after the relaunch

Finally, the time had come: We kicked off the new trade show in Augsburg with a grandiose AMERICANA—and it was a complete success. Europe's cult event for Western riders attracted almost 39,000 visitors, who were able to enjoy a safe and relaxed visit to the trade fair thanks to a successful hygiene concept.

The more than 250 exhibitors were pleased about a high willingness to buy, the sales exceeded all expectations. Crowd pullers were the show rings in the exhibition halls, the (equine) health forum and, of course, the numerous, internationally important competitions in the various disciplines of Western riding.

The next AMERICANA will take place from August 16 to 20, 2023. On the other hand, if you would like to see atmospheric pictures of this year's event once again, you can watch the Video Diaries on the AMERICANA website: